{"id":71824,"date":"2022-04-20T03:29:32","date_gmt":"2022-04-20T02:29:32","guid":{"rendered":"https:\/\/www.wanarun.net\/blog\/?p=71824"},"modified":"2022-04-20T03:29:32","modified_gmt":"2022-04-20T02:29:32","slug":"lhistoire-new-balance","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/lhistoire-new-balance-71824.html","title":{"rendered":"L’histoire de New Balance"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

A l’occasion de l’inauguration du nouveau centre de recherche de la marque am\u00e9ricaine \u00e0 Boston, je vous propose de d\u00e9couvrir l’histoire pour le moins singuli\u00e8re de la marque New Balance. <\/p>\n\n\n\n

En 1906, William Riley, cordonnier orthop\u00e9diste, immigr\u00e9 d\u2019Angleterre, observait les poules dans son jardin et il cr\u00e9a une semelle int\u00e9rieur de soutien de la voute plantaire en se basant sur la stabilit\u00e9 des 3 griffes de ses gallinac\u00e9s. L\u2019histoire raconte que William Riley a longtemps eu une patte de poule sur son bureau pour expliquer le concept de cette semelle qui donnait un meilleur \u00e9quilibre. Si vous connaissez un peu la langue de Shakespeare, vous traduirez Balance par \u00e9quilibre : un nouvel \u00e9quilibre. Elle se nommera : The New Balance Arch Company.<\/p>\n\n\n\n

L\u2019entreprise distribue principalement des chaussures orthop\u00e9diques et des semelles pour les gens ayant des probl\u00e8mes de pieds. En 1938, William Riley s\u2019int\u00e9resse de plus en plus \u00e0 la course \u00e0 pied. Il sort alors en collaboration avec un club d\u2019athl\u00e9tisme de Boston, la premi\u00e8re chaussure \u00e0 pointe de la marque.  <\/p>\n\n\n\n

En 1961, l\u2019entreprise sort la trackster et d\u00e9j\u00e0 \u00e0 l\u2019\u00e9poque les arguments ne manquent pas. Elle est l\u00e9g\u00e8re, flexible, confortable, durable et m\u00eame r\u00e9parable. La soci\u00e9t\u00e9 s\u2019appelle alors New Balance athl\u00e9tic shoe Company. <\/p>\n\n\n\n

En 1972, il y a 50 ans, le jour du marathon de Boston, Jim Davis, ach\u00e8te la soci\u00e9t\u00e9 \u00e0 la fille d\u2019Arthur Hall (associ\u00e9 de William Riley) pour 100 000$ et il s\u2019engage \u00e0 conserver les valeurs de l\u2019entreprise : la qualit\u00e9 et l\u2019innovation. A l\u2019\u00e9poque, ils produisent 30 paires de chaussures par jour.  Le jeune pr\u00e9sident de 28 ans va propulser la soci\u00e9t\u00e9 au niveau mondial. En 1975, Tom Fleming remporte le marathon de New York avec une paire de NB 320, la premi\u00e8re paire qui verra apparaitre le fameux N de New Balance sur les cot\u00e9s des chaussures. En 1976, le magazine Runners World l\u2019\u00e9lira \u00ab chaussure de l\u2019ann\u00e9e \u00bb.<\/p>\n\n\n\n

En 1978, la marque sort sa premi\u00e8re collection de textile avec des maillots et des shorts en mesh et en nylon mais aussi des vestes en Gore-Tex.  <\/p>\n\n\n\n

En 2022, le si\u00e8ge social de la marque se trouve toujours \u00e0 Boston. Elle vient d\u2019ailleurs de construire pr\u00e8s de son si\u00e8ge, une piste d\u2019Athl\u00e9tisme indoor doubl\u00e9e d\u2019un centre de recherche \u00e9quip\u00e9 en haute technologie pour analyser la pratique de nombreux sports dont la course \u00e0 pied avec une piste \u00e9quip\u00e9e de capteurs au sol et de cam\u00e9ras haute fr\u00e9quence. \u00a0<\/p>\n\n\n\n

Actuellement les deux mod\u00e8les embl\u00e9matiques de la marque sont la 1080 version 12 pour la route : un mod\u00e8le l\u00e9ger (280 g en 42) et confortable, id\u00e9al pour courir le marathon de Boston et cot\u00e9 trail : la Hierro tout aussi confortable et l\u00e9g\u00e8re 305 grammes en 42 avec en plus une semelle Vibram<\/a> pour l\u2019accroche. <\/p>\n\n\n\n

New Balance travaille sur le label Green Leaf pour assurer l\u2019\u00e9co responsabilit\u00e9 de ses mod\u00e8les.<\/p>\n\n\n\n

Dans les mois \u00e0 venir, la marque va proposer des nouveaut\u00e9s tr\u00e8s int\u00e9ressantes, j\u2019ai pu en tester lors de mon passage \u00e0 Boston et devrait satisfaire de nombreux coureurs\u2026. <\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

A l’occasion de l’inauguration du nouveau centre de recherche de la marque am\u00e9ricaine \u00e0 Boston, je vous propose de d\u00e9couvrir l’histoire pour le moins singuli\u00e8re de la marque New Balance. En 1906, William Riley, cordonnier orthop\u00e9diste, immigr\u00e9 d\u2019Angleterre, observait les poules dans son jardin et il cr\u00e9a une semelle int\u00e9rieur de soutien de la voute […]<\/p>\n","protected":false},"author":1,"featured_media":71838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[88],"tags":[],"yoast_head":"\nL'histoire de New Balance<\/title>\n<meta name=\"description\" content=\"A l'occasion de l'inauguration du nouveau centre de recherche de la marque am\u00e9ricaine \u00e0 Boston, je vous propose de d\u00e9couvrir l'histoire pour le moins\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wanarun.net\/blog\/lhistoire-new-balance-71824.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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