{"id":71768,"date":"2022-03-02T14:04:32","date_gmt":"2022-03-02T13:04:32","guid":{"rendered":"https:\/\/www.wanarun.net\/blog\/?p=71768"},"modified":"2022-03-02T14:04:32","modified_gmt":"2022-03-02T13:04:32","slug":"annulation-du-marathon-du-mont-saint-michel-2022","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/annulation-du-marathon-du-mont-saint-michel-2022-71768.html","title":{"rendered":"Annulation du marathon du Mont Saint Michel 2022"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Abasourdi c’est le mot qui r\u00e9sume mon sentiment quand j’ai appris la nouvelle. Comment l’un des marathons les plus embl\u00e9matiques de France, un marathon qui laisse un souvenir ind\u00e9l\u00e9bile \u00e0 tous ceux qui l’ont couru, peut disparaitre de la carte \u00e0 quelques semaines de l’\u00e9v\u00e9nement ? Encore une histoire de gros sous…<\/p>\n\n\n\n

Le week-end du 21 et 22 mai 2022 devait \u00eatre une f\u00eate. Le retour de cette course importante dans la paysage fran\u00e7ais. Une course qui peut se transformer en calvaire si le vent s’en m\u00eale. C’est ce que raconte tout ceux qui l’ont fait. Et cette ann\u00e9e m\u00eame si le vent est pr\u00e9sent, les for\u00e7ats du bitume ne pourront pas lutter contre vents et mar\u00e9es dans la fameuse baie.<\/p>\n\n\n\n

Et pourtant en 2015, l’association du marathon du Mont Saint Michel c\u00e8de pour 3 ans l’organisation \u00e0 ASO (Amaury sport organisation) dans l’id\u00e9e de donner une dimension internationale \u00e0 cette \u00e9preuve qui compte. En 2018, l’\u00e9preuve devient \u00ab\u00a0Run in Mont Saint Michel\u00a0\u00bb toujours sous l’\u00e9gide d’ASO. Dans le m\u00eame temps, ASO met la main sur un grand nombre de courses du m\u00eame gabarit : \u00ab\u00a0Run in Lyon\u00a0\u00bb, \u00ab\u00a0Run in Marseille\u00a0\u00bb, \u00ab\u00a0Run in Reims\u00a0\u00bb … <\/p>\n\n\n\n

En 2019, plusieurs courses apparaissent sur le week-end : un 10 km, un semi-marathon et un trail. Le virus d\u00e9barque et il obligera ASO d’annuler l’\u00e9dition 2020 et 2021. <\/p>\n\n\n\n

Mais le coup de tonnerre tombe le 1 mars, ASO d\u00e9cide d’annuler l’\u00e9dition 2022, faute d’un nombre suffisant de concurrents. <\/p>\n\n\n\n

Une logique avant tout \u00e9conomique<\/h2>\n\n\n\n

Fini la logique de la passion : une \u00e9quipe de coureurs b\u00e9n\u00e9voles passionn\u00e9s qui se regroupent pour organiser un \u00e9v\u00e9nement pour les autres coureurs et pour mettre en valeur les lieux travers\u00e9s.<\/p>\n\n\n\n

Si avant l’\u00e9pid\u00e9mie, une grosse course \u00e9tait facilement rentable (et ASO l’a bien compris en prenant \u00e0 son compte de nombreuses courses) : prix des dossards, services aux entreprises, subventions des collectivit\u00e9s, partenaires et sponsors assurent des nombreuses rentr\u00e9es financi\u00e8res. (vous pouvez lire mon article sur le budget d’un organisateur de courses<\/a>)<\/p>\n\n\n\n

Mais depuis l’\u00e9pid\u00e9mie, on parle de -30% sur les r\u00e9servations de dossards, certains sponsors se sont retir\u00e9s, les collectivit\u00e9s locales r\u00e9attribuent leurs budgets sur des besoins plus prioritaires… Cela fait de nombreux ressources en moins pour les organisateurs. L’organisation d’un tel \u00e9v\u00e9nement devient donc d\u00e9ficitaire. <\/p>\n\n\n\n

Bad buzz pour ASO<\/h2>\n\n\n\n

ASO (L’\u00e9quipe, le tour de France et le marathon de Paris) est une soci\u00e9t\u00e9 qui compte dans le paysage du sport fran\u00e7ais mais elle a l’image d’une soci\u00e9t\u00e9 qui veut faire des b\u00e9n\u00e9fices mais c’est le but de chaque soci\u00e9t\u00e9 et c’est plus sain. ASO n’\u00e9tant pas cot\u00e9 en bourse, elle a au moins l’avantage de ne pas \u00eatre pouss\u00e9e par les dictates des march\u00e9s financiers.<\/p>\n\n\n\n

Avec cette image diff\u00e9rente au milieu des courses g\u00e9r\u00e9es par le mouvement associatif, la moindre annonce n\u00e9gative d’ASO prend des proportions inimaginables sur les r\u00e9seaux sociaux et cette fois-ci cela n’a pas manqu\u00e9. Les messages sont nombreux pour montrer le m\u00e9contentement des coureurs suite \u00e0 cette troisi\u00e8me annulation de cet \u00e9v\u00e9nement.<\/p>\n\n\n\n

Peut-on imaginer un retour en 2023 ? Une reprise par une association ? A suivre…<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Abasourdi c’est le mot qui r\u00e9sume mon sentiment quand j’ai appris la nouvelle. Comment l’un des marathons les plus embl\u00e9matiques de France, un marathon qui laisse un souvenir ind\u00e9l\u00e9bile \u00e0 tous ceux qui l’ont couru, peut disparaitre de la carte \u00e0 quelques semaines de l’\u00e9v\u00e9nement ? Encore une histoire de gros sous… Le week-end du […]<\/p>\n","protected":false},"author":1,"featured_media":71774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"\nAnnulation du marathon du Mont Saint Michel 2022<\/title>\n<meta name=\"description\" content=\"Abasourdi c'est le mot qui r\u00e9sume mon sentiment quand j'ai appris la nouvelle. 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