{"id":71165,"date":"2021-03-25T09:58:33","date_gmt":"2021-03-25T08:58:33","guid":{"rendered":"https:\/\/www.wanarun.net\/blog\/?p=71165"},"modified":"2021-03-25T09:58:35","modified_gmt":"2021-03-25T08:58:35","slug":"puma-deviate-nitro","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/puma-deviate-nitro-71165.html","title":{"rendered":"Puma Deviate Nitro \u00e0 plaque de carbone"},"content":{"rendered":"\n

\u00ab\u00a0Puma revient\u00a0\u00bb c\u2019est sur cette phrase que la marque allemande a annonc\u00e9 sa nouvelle collection. Il faut dire que l\u2019entreprise, n\u00e9e d\u2019une dispute familiale entre les fr\u00e8res Dassler (Adolf fondateur d\u2019adidas et Rudolf fondateur de Puma) et malgr\u00e9 une l\u00e9gitimit\u00e9 historique dans le running, peine \u00e0 prendre des parts de march\u00e9 sur le segment des chaussures.<\/p>\n\n\n\n

\"Puma<\/a><\/figure>\n\n\n\n

Ces derni\u00e8res ann\u00e9es, Puma est rest\u00e9 discret, malgr\u00e9 une pr\u00e9sence tr\u00e8s marqu\u00e9e chez les athl\u00e8tes de haut niveau sur la piste et les sautoirs. Et surtout l\u2019ombre de l\u2019homme le plus rapide du monde, Usain Bolt, continue de planer sur la marque.\u00a0<\/p>\n\n\n\n

Pendant ce temps, Puma pr\u00e9parait son retour avec une strat\u00e9gie qu\u2019elle a valid\u00e9 dans le foot. En axant son travail sur la technologie au service du sport. Entre 2015 et 2020, la part de march\u00e9 de Puma sur les crampons de foot a \u00e9t\u00e9 multipli\u00e9 par 3. Une strat\u00e9gie pourtant simple : des chaussures bourr\u00e9es de technologies innovantes, un design marqu\u00e9 et une pr\u00e9sence sur le terrain avec le sponsoring d\u2019athl\u00e8tes de premier plan. <\/p>\n\n\n\n

Au rayon des nouvelles technologies, Puma se lance dans la plaque de carbone comme la plupart de ses concurrents, une technologie qui fait beaucoup parl\u00e9 car elle g\u00e9n\u00e8re un surcro\u00eet de performance (\u00e0 l\u2019heure actuelle aucune \u00e9tude scientifique ne prouve  ce gain mais il suffit de voir les records tomb\u00e9s et les divers tests effectu\u00e9s pour comprendre que quelque chose se passe). C\u2019est ainsi que le mod\u00e8le Deviate de la gamme Nitro vient bousculer les prix souvent \u00e9lev\u00e9s des mod\u00e8les \u00e0 plaque de carbone avec un prix de \u00ab seulement \u00bb 160 euros quand certains mod\u00e8les touchent les 300 euros… <\/p>\n\n\n\n

Puma propose 4 mod\u00e8les dans la gamme Nitro : Liberate, Velocity, Eternity et Deviate pour des prix allant de 110 \u00e0 160 euros. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Comme vous l\u2019avez compris c\u2019est le mod\u00e8le Puma Deviate Nitro qui nous int\u00e9resse plus particuli\u00e8rement. Et sur le papier le mod\u00e8le est s\u00e9duisant : l\u00e9ger seulement 238 grammes en 42, il arbore la nouvelle mousse Nitro, Nitro pour une injection d\u2019azote. Nitrogen en anglais et nitrogenium en latin d\u2019o\u00f9 la traduction mais ce gaz est en fait du diazote… le composant majoritaire de l\u2019air… vous l\u2019avez compris on joue plus sur un jeu de mots pour faire penser \u00e0 la nitroglyc\u00e9rine mais rassurez vous cela n\u2019a rien \u00e0 voir aucun risque d\u2019explosion. Mais j\u2019ai envie de dire peu importe le compos\u00e9 pourvu qu\u2019on ait le rebond.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Oui vous l\u2019avez compris Nitro c\u2019est le nom marketing de la nouvelle semelle interm\u00e9diaire, c\u2019est ce qui fait toute la qualit\u00e9 de la chaussure alors le marketing est charg\u00e9 de trouver une fa\u00e7on de nommer une formule chimique souvent bien compliqu\u00e9e.\u00a0<\/p>\n\n\n\n

A l\u2019int\u00e9rieur de cette mati\u00e8re, on retrouve la fameuse plaque de carbone pour am\u00e9liorer le retour d\u2019\u00e9nergie. Cette plaque est une plaque compl\u00e8te comme on peut le voir sur la vue \u00e9clat\u00e9e de la chaussure.<\/p>\n\n\n\n

\"plaque<\/a><\/figure>\n\n\n\n

La semelle interm\u00e9diaire est prot\u00e9g\u00e9e de l\u2019\u00e9rosion par une semelle d\u2019usure assez \u00e9paisse en comparaison aux autres mod\u00e8les \u00e0 plaque. Cette semelle est souvent la variable d\u2019ajustement du poids de la chaussure quand on approche les 200 grammes et c\u2019est pourtant celle ci qui d\u00e9termine la dur\u00e9e de vie du mod\u00e8le.\u00a0 Le Pumagrip propose ainsi une bonne accroche et une dur\u00e9e de vie int\u00e9ressante.\u00a0<\/p>\n\n\n\n

\"semelle<\/a><\/figure>\n\n\n\n

La tige a \u00e9t\u00e9 travaill\u00e9e et est \u00e9galement solide, des mousses viennent agr\u00e9menter le confort sous la mall\u00e9ole et le la\u00e7age est pr\u00e9cis. <\/p>\n\n\n\n

Tout \u00e7a mis bout \u00e0 bout, les promesses de ce mod\u00e8le sont all\u00e9chantes et cela se confirme largement sur la route. On voit bien ce petit plus, difficile \u00e0 mesurer, difficile \u00e0 \u00e9valuer,… y a t\u2019il un effet placebo ou psychologique qui se mat\u00e9rialise par des secondes en moins sur son allure<\/a> ? Personnellement je suis convaincu que les mod\u00e8les \u00e0 plaque carbone apportent un gain de performance qui est loin d\u2019\u00eatre n\u00e9gligeable et qui ne me semble pas r\u00e9server \u00e0 l\u2019\u00e9lite.\u00a0<\/p>\n\n\n\n

Avec la Puma Deviate Nitro, l\u2019\u00e9quipementier (dont l\u2019actionnaire principal est Fran\u00e7ais en la personne de Fran\u00e7ois Pinault) propose un excellent rapport qualit\u00e9 \/ prix.\u00a0<\/p>\n\n\n\n

Avec ce type de mod\u00e8les, les s\u00e9ances de fractionn\u00e9s<\/a> vont vous surprendre et la chaussure vous rendra l\u2019\u00e9nergie et l\u2019intensit\u00e9 produite. <\/p>\n\n\n\n

Une seule question me taraude encore l\u2019esprit sur les mod\u00e8les \u00e0 plaque de carbone : la dur\u00e9e de vie de cette plaque, dans quelle mesure le dynamisme ne se r\u00e9duit pas dans le temps ?<\/p>\n\n\n\n

La semelle d\u2019usure s\u2019\u00e9rode, visuellement c\u2019est assez simple apr\u00e8s une centaine de kilom\u00e8tres de voir l\u2019ampleur du ph\u00e9nom\u00e8ne. Sur la semelle interm\u00e9diaire, \u00e9galement, on constate des plis, la mati\u00e8re perd en \u00e9lasticit\u00e9… Mais cette plaque de carbone reste invisible, difficile de voir si les fibres de carbone se brise l\u00e9g\u00e8rement ou pas… <\/p>\n\n\n\n

En tout cas, sur ce mod\u00e8le, Puma signe un tr\u00e8s beau retour, sera t\u2019il gagnant ? Je l\u2019esp\u00e8re car Puma a largement marqu\u00e9 l\u2019histoire de l\u2019athl\u00e9tisme et du sport en g\u00e9n\u00e9ral et j’aimerais qu’elle ne se r\u00e9sume pas aux pages mode des magazines pour des collaborations avec Rihanna.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

\u00ab\u00a0Puma revient\u00a0\u00bb c\u2019est sur cette phrase que la marque allemande a annonc\u00e9 sa nouvelle collection. Il faut dire que l\u2019entreprise, n\u00e9e d\u2019une dispute familiale entre les fr\u00e8res Dassler (Adolf fondateur d\u2019adidas et Rudolf fondateur de Puma) et malgr\u00e9 une l\u00e9gitimit\u00e9 historique dans le running, peine \u00e0 prendre des parts de march\u00e9 sur le segment des […]<\/p>\n","protected":false},"author":1,"featured_media":71167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12501,12502,9],"tags":[],"yoast_head":"\nPuma Deviate Nitro \u00e0 plaque de carbone<\/title>\n<meta name=\"description\" content=\"\u00ab\u00a0Puma revient\u00a0\u00bb c\u2019est sur cette phrase que la marque allemande a annonc\u00e9 sa nouvelle collection. 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