{"id":516,"date":"2008-09-01T07:13:29","date_gmt":"2008-09-01T05:13:29","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=516"},"modified":"2008-09-01T10:32:26","modified_gmt":"2008-09-01T08:32:26","slug":"nike-human-race-une-maree-rouge-a-lhippodrome-de-longchamp","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/nike-human-race-une-maree-rouge-a-lhippodrome-de-longchamp-516.html","title":{"rendered":"Nike Human Race : une mar\u00e9e rouge \u00e0 l’hippodrome de Longchamp"},"content":{"rendered":"

\"\"Dimanche 31 Aout avait lieu la premi\u00e8re \u00e9dition de la Human Race (organis\u00e9e par Nike), une course mondiale dans 25 villes et\u00a0 la possibilit\u00e9 de participer n’importe o\u00f9 via le kit Nike+ sur Internet. Durant les derni\u00e8res semaines, il y a eu pas mal de pol\u00e9miques sur Internet (Forums et Blogs), je n’ai pas voulu intervenir car je n’aime pas participer aux pol\u00e9miques et encore moins les relayer sans avoir toutes les cl\u00e9s en main.<\/p>\n

Certains se sont plaint du prix : oui je suis d’accord 30 euros ca peut para\u00eetre cher mais ca inclut la course et le concert. Et honn\u00eatement en terme d’organisation, de ravitaillement, de cadre : ca les vaut. Bien s\u00fbr Nike a des moyens colossaux et si on compte 10 000 coureurs (sachant que le nombre de coureurs maximum n’a pas \u00e9t\u00e9 atteint et sans compter les invit\u00e9s) \u00e0 30 euros …Cela donne un chiffre d’affaire de 300 000 Euros …pour moi ce n’est pas avec \u00e7a que Nike va engraisser ses actionnaires.<\/p>\n

Quant aux associations pr\u00e9sentes, j’ai envie de dire tant mieux. Je pr\u00e9f\u00e8re voir le verre \u00e0 moiti\u00e9 plein\u00a0 plut\u00f4t que de voir le verre \u00e0 moiti\u00e9 vide. Les associations vont toucher des dons et certaines se font conna\u00eetre. C’est tr\u00e8s bien, les associations ne demandent que \u00e7a…. Pour ma part, j’ai couru pour WWF<\/a><\/p>\n

\"\"Ce que j’ai pu remarquer, c’est que cette course ne s’adressait pas aux habitu\u00e9s, il y avait beaucoup de d\u00e9butants et aussi beaucoup de femmes (ca m’a fait penser \u00e0 l’\u00e9m\u00e9rgence des courses f\u00e9minines) si ce genre d’\u00e9v\u00e9nements permet \u00e0 d’autres publics de d\u00e9couvrir ce sport et de chopper le virus, \u00e7a va forc\u00e9ment avoir des retomb\u00e9es sur toute l’\u00e9conomie de la course \u00e0 pied (organisateurs de course, boutiques sp\u00e9cialis\u00e9es, clubs sportifs, associations sportives qui pratiquent la course \u00e0 pied,…)<\/p>\n

Nike : philanthrope ?<\/strong><\/p>\n

Non certainement pas, ces nouveaux coureurs vont s’\u00e9quiper et ils vont surement le faire en Nike, le kit Nike+ est l’exemple type du syst\u00e8me viral, il est tr\u00e8s abordable (29 Euros en g\u00e9n\u00e9ral) et permet de se connecter avec ses amis, de lancer des d\u00e9fis,… Mais au del\u00e0, le kit Nike+ est plus facile \u00e0 utiliser sur des chaussures Nike… L’\u00e9quation est simple : d\u00e9couverte de la course \u00e0 pied => achat du kit Nike+ => l’utilisateur devient captif de la marque pour pouvoir utiliser de fa\u00e7on optimale Nike+… il fallait y penser…<\/p>\n

Au del\u00e0 de la pol\u00e9mique….<\/strong><\/p>\n

La course \u00e9tait belle tout simplement, imaginez des milliers de coureurs, avec le m\u00eame tee-shirt (L’id\u00e9e g\u00e9niale \u00e9tait de mixer tee-shirt et dossard) rouge. C’\u00e9tait superbe visuellement. On entendait tout au long du parcours \u00ab\u00a0Allez les rouges!!!!\u00a0\u00bb. Tous dans la m\u00eame \u00e9quipe avec le m\u00eame but, rien que pour \u00e7a, je dis bravo…<\/p>\n

Et j’ai vu une organisation sans faille, 2 ravitaillements sur 10 km et des collations \u00e0 l’arriv\u00e9e. Des points de chronom\u00e9trage tous les 2,5 km.<\/p>\n

Bravo Nike !<\/p>\n

Les participants l’ont peut \u00eatre remarqu\u00e9 apr\u00e8s la ligne d’arriv\u00e9e se trouvait des personnes du staff Nike qui comptaient les coureurs en plusieurs cat\u00e9gories… En regardant de plus pr\u00e8s, j’ai remarqu\u00e9 qu’ils comptaient le taux de p\u00e9n\u00e9tration de Nike sur les chaussures de Running… chaque coureur \u00e9tait cat\u00e9goris\u00e9 par la marque de ses chaussures….<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Dimanche 31 Aout avait lieu la premi\u00e8re \u00e9dition de la Human Race (organis\u00e9e par Nike), une course mondiale dans 25 villes et\u00a0 la possibilit\u00e9 de participer n’importe o\u00f9 via le kit Nike+ sur Internet. Durant les derni\u00e8res semaines, il y a eu pas mal de pol\u00e9miques sur Internet (Forums et Blogs), je n’ai pas voulu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[9827],"yoast_head":"\nNike Human Race : une mar\u00e9e rouge \u00e0 l'hippodrome de Longchamp<\/title>\n<meta name=\"description\" content=\"Dimanche 31 Aout avait lieu la premi\u00e8re \u00e9dition de la Human Race (organis\u00e9e par Nike), une course mondiale dans 25 villes et\u00a0 la possibilit\u00e9 de participer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wanarun.net\/blog\/nike-human-race-une-maree-rouge-a-lhippodrome-de-longchamp-516.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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