{"id":45843,"date":"2015-08-06T21:08:11","date_gmt":"2015-08-06T20:08:11","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=45843"},"modified":"2015-08-06T21:08:11","modified_gmt":"2015-08-06T20:08:11","slug":"adidas-court-apres-runtastic","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/adidas-court-apres-runtastic-45843.html","title":{"rendered":"Adidas court apr\u00e8s Runtastic"},"content":{"rendered":"

\"adidas-runtastic\"<\/a><\/p>\n

Une annonce retentissante vient d’avoir lieu en plein milieu de l’\u00e9t\u00e9. La soci\u00e9t\u00e9 allemande adidas vient de racheter la soci\u00e9t\u00e9 Autrichienne Runtastic. Fort de ses 70 millions d’utilisateurs, la plateforme Runtastic est devenu l’un des incontournables du monde du running et surtout une porte d’acc\u00e8s pour les d\u00e9butants.<\/p>\n

adidas aura tout de m\u00eame d\u00e9bours\u00e9 220 millions d’euros pour mettre la main sur cette superbe plateforme dont les chiffres sont s\u00fbrement bien en avance sur la plateforme maison : miCoach. Et pourtant la plateforme adidas n’a pas \u00e0 rougir de la comparaison, la plateforme est tr\u00e8s compl\u00e8te mais manque peut \u00eatre d’un aspect viral qui a fait le succ\u00e8s de Runtastic.<\/p>\n

Au del\u00e0 du site et des applications sur smartphone, Runtastic c’est aussi une gamme de mat\u00e9riel : montre cardio-Gps, capteur cardiaque,… mais aussi balance connect\u00e9e.<\/p>\n

Cette acquisition fait penser \u00e0 une autre acquisition du secteur : Motionbased. Il y a plus de 10 ans, Garmin<\/a> fit l’acquisition de la startup am\u00e9ricaine MotionBased qui est l\u2019anc\u00eatre de la plateforme Garmin Connect. En 2005, les premi\u00e8res montres GPS proposent souvent un logiciel propri\u00e9taire sous windows. Motionbased propose d’uploader les fichiers des logiciels propri\u00e9taires et de mettre en ligne leurs performances.<\/p>\n

Quel avenir ?<\/h2>\n

Avec une concurrence tr\u00e8s forte sur le secteur : Strava, Nike plus, Runkeeper mais aussi Movescount, Garmin Connect, Polar<\/a>,… adidas aura fort \u00e0 faire. Pr\u00e9parer une fusion entre les deux plateformes. On peut imaginer que dans un premier temps Runtastic affichera un \u00ab\u00a0by adidas\u00a0\u00bb et saura mettre en avant les diff\u00e9rents mod\u00e8les de la marque.<\/p>\n

adidas marque un bon point dans cette bagarre et s’arme s\u00e9rieusement pour lutter contre son ennemi jur\u00e9 : Nike et sa plateforme Nike+ boost\u00e9 par la pr\u00e9sence par d\u00e9faut sur les iPhones.<\/p>\n

Avec cette acquisition, adidas va profiter d’une \u00e9quipe sp\u00e9cialis\u00e9e dans le d\u00e9veloppement Web et mobile ce qui va sans doute booster la pr\u00e9sence online de la soci\u00e9t\u00e9 allemande.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Une annonce retentissante vient d’avoir lieu en plein milieu de l’\u00e9t\u00e9. La soci\u00e9t\u00e9 allemande adidas vient de racheter la soci\u00e9t\u00e9 Autrichienne Runtastic. Fort de ses 70 millions d’utilisateurs, la plateforme Runtastic est devenu l’un des incontournables du monde du running et surtout une porte d’acc\u00e8s pour les d\u00e9butants. adidas aura tout de m\u00eame d\u00e9bours\u00e9 220 […]<\/p>\n","protected":false},"author":1,"featured_media":45920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"\nAdidas court apr\u00e8s Runtastic<\/title>\n<meta name=\"description\" content=\"Une annonce retentissante vient d'avoir lieu en plein milieu de l'\u00e9t\u00e9. 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