{"id":36833,"date":"2014-02-16T21:10:45","date_gmt":"2014-02-16T20:10:45","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=36833"},"modified":"2014-02-16T21:10:45","modified_gmt":"2014-02-16T20:10:45","slug":"interview-de-nicolas-pelletier-directeur-international-de-kalenji","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/interview-de-nicolas-pelletier-directeur-international-de-kalenji-36833.html","title":{"rendered":"Interview de Nicolas Pelletier, Directeur International de Kalenji"},"content":{"rendered":"

\"Logo-Kalenji\"<\/a><\/p>\n

Quelle est la part de march\u00e9 de la marque Kalenji dans le running ? en textile et en chaussures ?<\/strong><\/p>\n

Nicolas Pelletier: Nous estimons notre part de march\u00e9 entre 1% et 2% du march\u00e9 mondial du running.<\/p>\n

Comment voyez-vous l\u2019avenir de la marque (mont\u00e9e en gamme, nouveaut\u00e9s innovantes,\u2026) ?<\/strong><\/p>\n

NP: Je suis tr\u00e8s optimiste sur l’avenir de la marque dans la mesure o\u00f9 nous resterons centr\u00e9s et concentr\u00e9s sur les contraintes v\u00e9cues par les coureurs. Notre m\u00e9tier est de les observer, de les \u00e9couter, de les comprendre, parfois de les anticiper. Si nous continuons \u00e0 construire nos gammes de produits dans cet \u00e9tat d’esprit, centr\u00e9s sur l’usage et l’utilisateur, nous nous ouvrirons de nombreuses opportunit\u00e9s d’innover.
\nNotre gamme sera toujours tr\u00e8s technique, ne renoncera jamais \u00e0 la qualit\u00e9, et d\u00e9fendra toujours l’accessibilit\u00e9 de nos \u00e9quipements, quelque soit le niveau du pratiquant ou son terrain de jeu.<\/p>\n

Comment se d\u00e9cide les volumes de ventes en pr\u00e9-saison ? les acheteurs de d\u00e9cathlon ? des responsables chez Oxylane ou des \u00e9quipes chez Kalenji ? Quelles sont les diff\u00e9rences par rapport \u00e0 un circuit de distribution classique ?<\/strong><\/p>\n

NP: Notre \u00e9quipe de 72 pratiquants passionn\u00e9s int\u00e8gre aussi les comp\u00e9tences supply. La responsabilit\u00e9 d’approvisionner les magasins D\u00e9cathlon dans les bonnes quantit\u00e9s nous incombe pleinement. La force d’un r\u00e9seau int\u00e9gr\u00e9, c’est le partage de toutes les informations en temps r\u00e9el, le partage de toutes les comp\u00e9tences pour affiner les pr\u00e9visions.<\/p>\n

Est-ce que Kalenji va s\u2019\u00e9manciper de d\u00e9cathlon \u00e0 l\u2019avenir ? ouverture de Kalenji Store ? pr\u00e9sence dans la distribution sp\u00e9cialiste running ?<\/strong><\/p>\n

NP: Nulle autre relation que celle de l’exclusivit\u00e9 Kalenji – D\u00e9cathlon n’est \u00e0 l’ordre du jour.<\/p>\n

A l\u2019\u00e9tranger, comment est per\u00e7ue la marque ?<\/strong><\/p>\n

NP: Comme une marque de running technique et accessible qui offre un large choix de produits.<\/p>\n

Quel est le budget R & D de la marque ? la r\u00e9partition entre les diff\u00e9rentes gammes (chaussures \/ textile \/ accessoires) ?<\/strong><\/p>\n

NP: Le budget RD est croissant d’ann\u00e9e en ann\u00e9e, notre volont\u00e9 \u00e9tant de mieux comprendre le comportement du corps durant la pratique de la course, et ce dans toutes les conditions de temp\u00e9rature ou de terrain, sur les diff\u00e9rents niveaux d’intensit\u00e9…<\/p>\n

Quelle est la taille des \u00e9quipes ? avec quelles r\u00e9partitions ?<\/strong><\/p>\n

NP: Actuellement 72 personnes composent l’\u00e9quipe Kalenji. Une majorit\u00e9 se concentre sur les m\u00e9tiers de la conception (chef de produit, ing\u00e9nieur, designer, styliste, prototypiste,..). Les autres \u00e9quipes se regroupent autour des fonctions de communication et internet, supply, direction commerciale, merchandising….<\/p>\n

Allez vous travailler sur un mod\u00e8le de montre sp\u00e9cifique au running ? en collaboration avec G\u00e9onaute ou pas ?<\/strong><\/p>\n

NP: Tous les projets produits \u00e0 venir sont confidentiels.<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Quelle est la part de march\u00e9 de la marque Kalenji dans le running ? en textile et en chaussures ? Nicolas Pelletier: Nous estimons notre part de march\u00e9 entre 1% et 2% du march\u00e9 mondial du running. Comment voyez-vous l\u2019avenir de la marque (mont\u00e9e en gamme, nouveaut\u00e9s innovantes,\u2026) ? NP: Je suis tr\u00e8s optimiste sur […]<\/p>\n","protected":false},"author":1,"featured_media":36834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1707],"tags":[758],"yoast_head":"\nInterview de Nicolas Pelletier, Directeur International de Kalenji<\/title>\n<meta name=\"description\" content=\"Quelle est la part de march\u00e9 de la marque Kalenji dans le running ? en textile et en chaussures ? 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