{"id":34365,"date":"2013-10-11T08:14:36","date_gmt":"2013-10-11T07:14:36","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=34365"},"modified":"2013-10-11T08:15:01","modified_gmt":"2013-10-11T07:15:01","slug":"avec-quechua-creez-votre-paire-de-chaussure-trail-celle-dont-vous-revez","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/avec-quechua-creez-votre-paire-de-chaussure-trail-celle-dont-vous-revez-34365.html","title":{"rendered":"Avec Quechua, cr\u00e9ez votre paire de chaussure trail, celle dont vous r\u00eavez !"},"content":{"rendered":"<p dir=\"ltr\"><img loading=\"lazy\" class=\"aligncenter size-full-single-page wp-image-34390\" alt=\"quechua-nouvelle-chaussure\" src=\"https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-620x413.jpg\" width=\"620\" height=\"413\" srcset=\"https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-620x413.jpg 620w, https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-300x200.jpg 300w, https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-1024x683.jpg 1024w, https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-150x100.jpg 150w, https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure.jpg 1382w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>Plut\u00f4t int\u00e9ressante la proposition de Quechua : la co-conception d\u2019une nouvelle chaussure de trail (la MT 700). Comprenez, le d\u00e9veloppement de A \u00e0 Z d\u2019une chaussure, par les \u00e9quipes de Quechua et en tenant compte, \u00e0 chaque \u00e9tape, des avis des futurs clients-utilisateurs.<\/p>\n<p dir=\"ltr\">La co-conception d\u2019une chaussure qui devra r\u00e9pondre aux attentes des traileurs qui recherchent la performance sur des courtes distances, moins de 40 km.<\/p>\n<p dir=\"ltr\">Le d\u00e9veloppement produit se d\u00e9roulera en plusieurs temps :<\/p>\n<p dir=\"ltr\">&#8211; d\u00e8s le 9 octobre 2013 plusieurs questionnaires seront mis en place sur la <a href=\"https:\/\/www.facebook.com\/QuechuaTeamTrail?fref=ts\" target=\"_blank\">page Facebook Quechua Team<\/a> afin de cerner les grandes attentes des clients-utilisateurs,<br \/>\n&#8211; un cahier des charges sera \u00e9labor\u00e9 \u00e0 partir des r\u00e9ponses obtenues et sera communiqu\u00e9 \u00e0 la communaut\u00e9 (plus de 18 000 membres).<\/p>\n<p dir=\"ltr\">A chaque \u00e9tape du d\u00e9veloppement du produit l&rsquo;avis de la communaut\u00e9 sera demand\u00e9 (premiers dessins, coloris etc&#8230;).\u00a0Enfin Quechua proposera \u00e0 sa communaut\u00e9 Facebook de participer aux diff\u00e9rents tests terrains avec leurs partenaires (Dawa Sherpa, Emilie Lecomte\u2026).<\/p>\n<p dir=\"ltr\">Dans toutes les \u00e9tapes de l&rsquo;\u00e9laboration du produit l&rsquo;ensemble du \u00ab\u00a0groupe projet\u00a0\u00bb trail Quechua (designers, chef produits, ing\u00e9nieurs, prototypistes etc\u2026) sera mobilis\u00e9 pour \u00e9changer avec la communaut\u00e9.<\/p>\n<p dir=\"ltr\">Quechua renforce ainsi encore un peu plus sa politique d&rsquo;\u00e9coute client qui se trouve au c\u0153ur de sa strat\u00e9gie de d\u00e9veloppement produit.<\/p>\n<p dir=\"ltr\">Il est fort \u00e0 parier que cette co-conception aboutira sur un produit de qualit\u00e9, comme Quechua sait les faire, et r\u00e9pondant au plus grand nombre.<\/p>\n<p dir=\"ltr\">Pour m\u00e9moire, sur Wanarun, nous avions pr\u00e9sent\u00e9 la premi\u00e8re chaussure de trail d\u00e9velopp\u00e9e par Quechua : <a href=\"https:\/\/www.wanarun.net\/blog\/presentation-de-la-chaussure-trail-quechua-rt-5-360-26874.html\">la RT5-360\u00b0<\/a>.<\/p>\n<p dir=\"ltr\">Cr\u00e9dit photo : Facebook Quechua Team<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.wanarun.net\/blog\/avec-quechua-creez-votre-paire-de-chaussure-trail-celle-dont-vous-revez-34365.html\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-150x150.jpg\" class=\"alignleft tfe wp-post-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-150x150.jpg 150w, https:\/\/www.wanarun.net\/blog\/wp-content\/uploads\/2013\/10\/quechua-nouvelle-chaussure-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><p>Plut\u00f4t int\u00e9ressante la proposition de Quechua : la co-conception d\u2019une nouvelle chaussure de trail (la MT 700). Comprenez, le d\u00e9veloppement de A \u00e0 Z d\u2019une chaussure, par les \u00e9quipes de Quechua et en tenant compte, \u00e0 chaque \u00e9tape, des avis des futurs clients-utilisateurs. La co-conception d\u2019une chaussure qui devra r\u00e9pondre aux attentes des traileurs qui [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":34390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[7811,1586],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec Quechua, cr\u00e9ez votre paire de chaussure trail, celle dont vous r\u00eavez !<\/title>\n<meta name=\"description\" content=\"Plut\u00f4t int\u00e9ressante la proposition de Quechua : la co-conception d\u2019une nouvelle chaussure de trail (la MT 700). 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