{"id":28998,"date":"2013-03-18T17:00:27","date_gmt":"2013-03-18T16:00:27","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=28998"},"modified":"2019-10-28T18:12:17","modified_gmt":"2019-10-28T17:12:17","slug":"presentation-nouveautes-et-team-asics","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/presentation-nouveautes-et-team-asics-28998.html","title":{"rendered":"Pr\u00e9sentation Nouveaut\u00e9s et Team Asic’s"},"content":{"rendered":"

\"IMG_1611\"<\/a><\/p>\n

Aujourd’hui, je vais vous parler de la conf\u00e9rence de pr\u00e9sentation du team trail asics qui avait lieu vendredi \u00e0 Paris \u00e0 la veille de l’\u00e9cotrail. Je devais m’y rendre mais suite \u00e0 des probl\u00e8mes boulot et personnel je n’ai pu y aller ,et il n’\u00e9tait pas question que je fasse faux bond \u00e0 cette invitation puisque j’avais dit que je m’y rendrais .J’ai donc trouv\u00e9 un rempla\u00e7ant au pied lev\u00e9 et je l’en remercie ,donc voici son r\u00e9sum\u00e9 . Ce fut l’occasion d’en apprendre plus sur la marque, les athl\u00e8te et la politique globale.
\nLe march\u00e9 du trail running est en constante augmentation en parall\u00e8le de celui du running sur route. Asics est l’une des marques qui \u00a0se place en t\u00eate dans ce secteur qui attire de plus en plus de runner en recherche de nouvelles sensations de courses.<\/p>\n

Laurent Ardito (Coordinateur et manager du team trail) nous a expliqu\u00e9 que la politique de lancement avait \u00e9t\u00e9 la suivante en 2006 : \u00a0\u00bb Pour \u00eatre l\u00e9gitime, il faut gagner des courses\u00a0\u00bb. En effet c’est gr\u00e2ce \u00e0 cette r\u00e9ussite dans le monde du trail que la marque asics a pu continuer de b\u00e2tir sa r\u00e9putation. On a apprit lors de la conf\u00e9rence que la politique d’Asics \u00e9tait de constituer un team sur la base d’athl\u00e8te inconnu \u00e0 l’origine mais avec un fort potentiel (exception faite de Thomas Lorblanchet dont la notori\u00e9t\u00e9 \u00e9tait faite avant son int\u00e9gration dans le team). La structure du team vise \u00e0 pr\u00e9server les athl\u00e8tes en priorit\u00e9. Ces m\u00eames athl\u00e8tes \u00a0qui sont avant tout motiv\u00e9s par le challenge et la performance. C’est d’ailleurs pourquoi le calendrier du team se compose des principaux grands rendez-vous avec notamment la transvulcania pour l’ann\u00e9e \u00e0 venir qui devrait compter la pr\u00e9sence de Thomas Lorblanchet et Xavier Th\u00e9venard.<\/p>\n

L’\u00e9quipe Asics nous a ensuite pr\u00e9sent\u00e9 les diff\u00e9rents mod\u00e8les de la gamme trail avec les sp\u00e9cificit\u00e9s de chaque mod\u00e8le ainsi que leur poids. Ce qui fait la force d’Asics sur le march\u00e9 du trail c’est aussi la vari\u00e9t\u00e9 de sa gamme.<\/p>\n

Ensuite on nous a pr\u00e9sent\u00e9 l’ensemble du team avec notamment la distribution d’un dossier presse regroupant des informations sur chacun d’entre eux. Lors de la conf\u00e9rence il y avait Franck Bussiere, Xavier Th\u00e9venard, Thomas Saintgirons, Emmanuel Gault ainsi que Thomas Lorblanchet. La structure d’encadrement est globalis\u00e9 pour l’int\u00e9gralit\u00e9 des athl\u00e8tes avec une gestion centralis\u00e9e. La question de l’absence de femmes dans le team a \u00e9t\u00e9 \u00e9voqu\u00e9. Cela est uniquement conjoncturelle car il n’y a pas eu de coup de c\u0153ur \u00e0 l’heure actuelle entre des athl\u00e8tes f\u00e9minines et la marque.
\nIl y a beaucoup de regroupement sur l’ann\u00e9e pour souder l’ensemble des membres entre eux. Il y a aussi une mise en r\u00e9seau des informations sur les courses d\u00e9j\u00e0 disput\u00e9 par certains pour une meilleure pr\u00e9paration des autres. Bien que certains athl\u00e8tes aient les m\u00eames objectifs dans la saison, chaque pr\u00e9paration est g\u00e9r\u00e9e individuellement.<\/p>\n

Petite info en exclusivit\u00e9 : en 2014 on devrait voir appara\u00eetre une collection compression au sein de la gamme Asics.<\/p>\n

Pour conclure, je dirais que ce fut une conf\u00e9rence fort sympathique qui m’a permis d’en apprendre plus sur le team ainsi que sur la marque en elle-m\u00eame. Ce genre d’\u00e9v\u00e8nement permet aux journalistes d’\u00e9tendre leur connaissance sur des points bien sp\u00e9cifiques et d’\u00e9changer avec les repr\u00e9sentants de la marque ce qui s’av\u00e8re \u00eatre un plus pour mieux comprendre des politiques parfois complexe.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Aujourd’hui, je vais vous parler de la conf\u00e9rence de pr\u00e9sentation du team trail asics qui avait lieu vendredi \u00e0 Paris \u00e0 la veille de l’\u00e9cotrail. Je devais m’y rendre mais suite \u00e0 des probl\u00e8mes boulot et personnel je n’ai pu y aller ,et il n’\u00e9tait pas question que je fasse faux bond \u00e0 cette invitation […]<\/p>\n","protected":false},"author":27,"featured_media":28999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[556],"tags":[42],"yoast_head":"\nPr\u00e9sentation Nouveaut\u00e9s et Team Asic's<\/title>\n<meta name=\"description\" content=\"Aujourd'hui, je vais vous parler de la conf\u00e9rence de pr\u00e9sentation du team trail asics qui avait lieu vendredi \u00e0 Paris \u00e0 la veille de l'\u00e9cotrail. 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