{"id":2546,"date":"2009-09-14T12:00:10","date_gmt":"2009-09-14T10:00:10","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=2546"},"modified":"2009-09-14T06:13:13","modified_gmt":"2009-09-14T04:13:13","slug":"la-crise-ne-justifie-pas-tout","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/la-crise-ne-justifie-pas-tout-2546.html","title":{"rendered":"La crise ne justifie pas tout"},"content":{"rendered":"<p>Dans l&rsquo;\u00e9ditorial de l&rsquo;exemplaire de septembre de <a href=\"http:\/\/runners-world.fr\/\">Runners&rsquo;World France<\/a>, la revue justifie un inattendu changement de fr\u00e9quence (de mensuel \u00e0 un retour au bimestriel apr\u00e8s seulement six mois de la nouvelle formule) par des difficult\u00e9s inh\u00e9rentes \u00e0 la crise.<\/p>\n<p>Soit. Par contre, cette m\u00eame crise ne devrait pas emp\u00eacher la revue d&rsquo;adresser un courrier sp\u00e9cifique \u00e0 ses abonn\u00e9s pour les informer de ces modifications et des impacts sur leur abonnement. Chose qui n&rsquo;a pas encore \u00e9t\u00e9 faite, en dehors de cet \u00e9ditorial que les dits abonn\u00e9s ne sont pas oblig\u00e9s de lire. Difficile dans ces conditions d&rsquo;esp\u00e9rer, par la suite, fid\u00e9liser un socle r\u00e9gulier de lecteurs.<\/p>\n<p>Le march\u00e9 de la revue de running est un segment tr\u00e8s \u00e9troit, d\u00e9j\u00e0 bien encombr\u00e9. Le choix \u00e9conomique fait par Runners&rsquo;World, d&rsquo;une revue de qualit\u00e9 beaucoup moins encombr\u00e9e de publicit\u00e9 que ses concurrents et malgr\u00e9 la puissance de la maison m\u00e8re Am\u00e9ricaine, \u00e9tait sans doute un peu os\u00e9 dans un march\u00e9 tel que le n\u00f4tre.\u00a0Peut-on d\u00e8s aujourd&rsquo;hui parler d&rsquo;\u00e9chec commercial ? Cette nouvelle formule bimestrielle va consid\u00e9rablement r\u00e9duire les co\u00fbts de production et les frais g\u00e9n\u00e9raux mais sera-ce suffisant pour assurer \u00e0 long terme la survie du titre ? Les amateurs d&rsquo;une revue de running \u00ab\u00a0diff\u00e9rente\u00a0\u00bb l&rsquo;esp\u00e8rent.<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.wanarun.net\/blog\/la-crise-ne-justifie-pas-tout-2546.html\"><img width=\"150\" src=\"\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>O\u00f9 on se plaint de vendre moins mais o\u00f9 on ne traite pas correctement ses abonn\u00e9s. <\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[9874,325],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La crise ne justifie pas tout<\/title>\n<meta name=\"description\" content=\"O\u00f9 on se plaint de vendre moins mais o\u00f9 on ne traite pas correctement ses abonn\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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