{"id":1484,"date":"2009-03-24T22:46:54","date_gmt":"2009-03-24T21:46:54","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=1484"},"modified":"2009-03-25T10:22:29","modified_gmt":"2009-03-25T09:22:29","slug":"convention-adidas-running-le-bilan","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/convention-adidas-running-le-bilan-1484.html","title":{"rendered":"Convention Adidas Running : le bilan"},"content":{"rendered":"<p>Me voil\u00e0 de retour en lorraine, apr\u00e8s 4 jours \u00e0 Agen et environ 40 km parcourus dans la ville, j&rsquo;ai surtout appris \u00e0 mieux conna\u00eetre Adidas et surtout la famille Adidas. Pendant ces 4 jours aucun tabou, aucune question sans r\u00e9ponse, Adidas a jou\u00e9 la franchise.<\/p>\n<p>Adidas est tout \u00e0 fait conscient de son d\u00e9ficit d&rsquo;image dans la course \u00e0 pied. Le syst\u00e8me Torsion (vous vous souvenez la barre jaune qui se d\u00e9collait) et les incursions dans le monde de la mode plus que dans le sport. Maintenant Adidas s&rsquo;en veut d&rsquo;avoir abandonn\u00e9 son client : le sportif. Il est parti voir ailleurs et c&rsquo;est normal, alors chez Adidas on redouble d&rsquo;effort pour reconqu\u00e9rir son coeur avec des produits de qualit\u00e9.<\/p>\n<p>Bien s\u00fbr, vous allez me dire que je me suis fait baratiner par des responsables de communication et par des powerpoints bien ficel\u00e9s. Je me suis pos\u00e9 la question, mais j&rsquo;ai couru avec eux et ils font le maximum pour avoir de bons produits pour vous mais aussi pour eux car ce sont avant tout des utilisateurs comme vous et moi.<\/p>\n<p>Ils m&rsquo;ont pos\u00e9 des questions sur les produits que j&rsquo;avais pu essayer \u00ab\u00a0Comment tu te sens dans le chaussant ?\u00a0\u00bb \u00ab\u00a0Que penses tu des textiles ?\u00a0\u00bb&#8230; et je ne les pas \u00e9pargn\u00e9s non plus en parlant de la concurrence.<\/p>\n<p>Il y a vraiment eu un \u00e9change entre des gens qui font des chaussures et des gens qui les utilisent&#8230; et\u00a0 \u00e7a c&rsquo;est vraiment g\u00e9nial de pouvoir parler avec le chef de produit qui est entrain de pr\u00e9parer les collections 2010&#8230;Le consommateur devient maintenant un acteur de la cha\u00eene&#8230;<\/p>\n<p>Et vous que pensez vous d&rsquo;Adidas ? Qu&rsquo;attendez vous des prochains mod\u00e8les Adidas ? Si vous n&rsquo;utilisez pas Adidas pourquoi ?<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.wanarun.net\/blog\/convention-adidas-running-le-bilan-1484.html\"><img width=\"150\" src=\"\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>Me voil\u00e0 de retour en lorraine, apr\u00e8s 4 jours \u00e0 Agen et environ 40 km parcourus dans la ville, j&rsquo;ai surtout appris \u00e0 mieux conna\u00eetre Adidas et surtout la famille Adidas. Pendant ces 4 jours aucun tabou, aucune question sans r\u00e9ponse, Adidas a jou\u00e9 la franchise. Adidas est tout \u00e0 fait conscient de son d\u00e9ficit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convention Adidas Running : le bilan<\/title>\n<meta name=\"description\" content=\"Me voil\u00e0 de retour en lorraine, apr\u00e8s 4 jours \u00e0 Agen et environ 40 km parcourus dans la ville, j&#039;ai surtout appris \u00e0 mieux conna\u00eetre Adidas et surtout la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wanarun.net\/blog\/convention-adidas-running-le-bilan-1484.html\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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