{"id":1325,"date":"2009-02-28T20:08:41","date_gmt":"2009-02-28T19:08:41","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=1325"},"modified":"2009-03-01T20:38:46","modified_gmt":"2009-03-01T19:38:46","slug":"saucony-la-marque-qui-monte","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/saucony-la-marque-qui-monte-1325.html","title":{"rendered":"Saucony : la marque qui monte"},"content":{"rendered":"

\"\"<\/a>Depuis quelques temps, la marque fait son apparition en France, j’ai re\u00e7u des communiqu\u00e9s de presse de la marque. J’ai vu apparaitre la marque dans certains magasins de running, avec un volume assez important. A l’image de Brooks<\/strong><\/a>, qui a fait son apparition, il y a quelques temps. La marque Saucony<\/a><\/strong> fait parler d’elle en France. Il \u00e9tait donc temps de faire une petite enqu\u00eate…<\/p>\n

Une marque typiquement am\u00e9ricaine cr\u00e9\u00e9e en 1898. Au d\u00e9part sp\u00e9cialis\u00e9e dans les chaussures de ville pour enfants et adultes, les premi\u00e8res chaussures de running<\/a> apparaissent en 1980.<\/p>\n

Derri\u00e8re Saucony<\/a><\/strong> il y a la soci\u00e9t\u00e9 Collective Brands, vous ne connaissez sans doute pas cette compagnie am\u00e9ricaine mais elle regroupe pas moins de 4500 magasins. Elle poss\u00e8de \u00e9galement des dizaines de marques de chaussure : Saucony mais aussi Robeez ou Stride Rite…<\/p>\n

En france, Saucony<\/strong><\/a> est distribu\u00e9 par le groupe Royer un sp\u00e9cialiste de l’import de chaussure et g\u00e8re des marques tr\u00e8s fortes : Lee Cooper, Fila, Keds, Hello Kitty, Dim, ou Converse.<\/p>\n

Aux \u00e9tats-unis, Saucony<\/strong><\/a> est tr\u00e8s reconnu sur les chaussures de running<\/a> et vient d’obtenir 2 r\u00e9compenses de la part du magazine Runner’s World :<\/p>\n\n\n\n\n
Saucony ProGrid Echelon<\/strong><\/a>
\n\"\"<\/td>\n		Le prix du \u201cBest Debut\u201d concerne les nouveaut\u00e9s qui ont re\u00e7u de bonnes \u00e9valuations de la part du laboratoire de chaussures de Runner\u2019s World Etats-Unis, des testeurs et des r\u00e9dacteurs de Runner\u2019s World Etats-Unis. Les r\u00e9dacteurs d\u00e9clarent que l’Echelon \u201cest con\u00e7ue pour amortir les pas des coureurs les plus forts, et que les tests du laboratoire de chaussures de Runner\u2019s World Etats-Unis ont d\u00e9montr\u00e9 quelles font un tr\u00e8s bon travail\u201d. De plus, les r\u00e9dacteurs ont recommand\u00e9 l’Echelon \u201caux coureurs qui ont de grandes vo\u00fbtes plantaires ou \u00e0 ceux qui portent des semelles orthop\u00e9diques et qui ont besoin d’un bon entra\u00eenement quotidien\u201d.<\/td>\n<\/tr>\n
Saucony ProGrid Stabil CS<\/a><\/strong>
\n\"\"<\/td>\n		\u201cThe \u2018Best Update\u2019 concerne l\u2019am\u00e9lioration la plus innovante apport\u00e9e \u00e0 un mod\u00e8le d\u00e9j\u00e0 existant\u201d, explique Runner\u2019s World Etats-Unis. La ProGrid Stabil CS a \u00e9t\u00e9 remarqu\u00e9e par son \u201cbout de renfort plus spacieux, sa flexibilit\u00e9 sup\u00e9rieure \u00e0 la moyenne et son support pour un contr\u00f4le maximum de la pronation\u201d. Les r\u00e9dacteurs la consid\u00e8rent comme \u201cune chaussure indispensable \u00e0 avoir pour les coureurs qui ont besoin d’un grand contr\u00f4le des mouvements\u201d. Un testeur a d\u00e9clar\u00e9, \u201celle poss\u00e8de un bon maintien et je n’ai pas eu besoin de p\u00e9riode
\nd’adaptation\u201d.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Voici une vid\u00e9o tr\u00e8s corporate de la marque :<\/p>\n

[youtube]http:\/\/www.youtube.com\/watch?v=uz0equm5cEU[\/youtube]<\/p>\n

Des exp\u00e9riences ? Qui court en Saucony ? Dites nous tout !<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Depuis quelques temps, la marque fait son apparition en France, j’ai re\u00e7u des communiqu\u00e9s de presse de la marque. J’ai vu apparaitre la marque dans certains magasins de running, avec un volume assez important. A l’image de Brooks, qui a fait son apparition, il y a quelques temps. La marque Saucony fait parler d’elle en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[97,157],"yoast_head":"\nSaucony : la marque qui monte<\/title>\n<meta name=\"description\" content=\"Depuis quelques temps, la marque fait son apparition en France, j'ai re\u00e7u des communiqu\u00e9s de presse de la marque. 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