{"id":12543,"date":"2011-03-17T03:00:07","date_gmt":"2011-03-17T02:00:07","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=12543"},"modified":"2011-03-17T11:57:45","modified_gmt":"2011-03-17T10:57:45","slug":"merrell-croit-en-lavenir-du-minimalisme-en-france","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/merrell-croit-en-lavenir-du-minimalisme-en-france-12543.html","title":{"rendered":"Merrell croit en l’avenir du minimalisme en France"},"content":{"rendered":"

Non, non, ils ne m’ont pas consult\u00e9 avant de lancer leur campagne de promotion \ud83d\ude42 <\/em><\/p>\n

<\/a><\/strong><\/p>\n

\"\"<\/a>

<\/strong><\/strong><\/p><\/div>\n

Merrell,<\/strong> le grand sp\u00e9cialiste de la chaussure outdoor, non seulement, d\u00e9marre, dans notre pays, la vente d’une gamme compl\u00e8te de chaussures minimalistes, mais surtout met en place une v\u00e9ritable plate-forme internet d’information en langue fran\u00e7aise \u00e0 destination d’un public encore bien peu averti : http:\/\/www.merrell.com\/FR\/fr\/Barefoot<\/a><\/strong><\/p>\n

Bien entendu et je ne vous le cacherai pas, cette plate-forme d’information a forc\u00e9ment comme objectif quelque part de vous faire acheter les produits de la marque mais elle n’en demeure pas moins int\u00e9ressante \u00e0 titre \u00ab\u00a0culturel\u00a0\u00bb car on y trouve des choses tr\u00e8s enrichissantes comme des portraits (par exemple Jason Robillard dont je vous ai d\u00e9j\u00e0 pr\u00e9sent\u00e9 le petit guide pratique d’apprentissage du barefoot<\/a>) et surtout des conseils pratiques pour bien d\u00e9marrer sans … se griller et \u00e9viter le syndrome TMTS : Too Much Too Soon.<\/p>\n

Et sur cette plate-forme, en guise de – belle et juteuse – cerise sur le g\u00e2teau : une application i-phone gratuite <\/strong>offrant un plan d’entra\u00eenement de 40 jours pour se former sans risque \u00e0 la pratique du barefoot \/ minimalisme ! <\/strong>Un bon conseil : t\u00e9l\u00e9chargez \ud83d\ude42
\n<\/strong><\/p>\n

Du c\u00f4t\u00e9 des chaussures, cinq mod\u00e8les (3 hommes \/ 2 femmes) sont pour le moment commercialis\u00e9s dans notre hexagone, tous \u00e9quip\u00e9s d’une semelle zero-drop d’origine Vibram<\/a>.<\/p>\n

\"\"<\/a>

MERRELL TRAIL GLOVE<\/p><\/div>\n

Pour ces messieurs, deux mod\u00e8les adapt\u00e9s\/adaptables plus particuli\u00e8rement \u00e0 la course \u00e0 pied : la True Glove<\/a> (typ\u00e9 \u00ab\u00a0route\u00a0\u00bb, encore que …) et la Trail Glove<\/a> (typ\u00e9e trail, encore que bis). Quand je dis adapt\u00e9s\/adaptables c’est que Merrell les consid\u00e8re plut\u00f4t comme multifonctionnels (marche, d\u00e9tente, course \u00e0 pied, autres sports) mais les runners minimalistes am\u00e9ricains les ont certifi\u00e9es bonnes pour le \u00ab\u00a0service\u00a0\u00bb.<\/p>\n

Pour ces dames, la Pace Glove<\/a> est sans doute le bon mod\u00e8le pour se lancer dans l’exp\u00e9rience minimaliste. La Pure Glove <\/a>est un peu trop extr\u00eame et \u00e0 r\u00e9server \u00e0 son chez soi ou \u00e0 la pratique d’activit\u00e9s de type fitness.<\/p>\n

Je n’ai pas encore eu l’occasion de tester ces chaussures. Deux testeurs francophones r\u00e9pertori\u00e9s \u00e0 ce jour : Christian Harberts, sur son blog Courir Pieds Nus. Ce petit veinard a pu d\u00e9couvrir la Trail Glove avant tout le monde (cliquer ici<\/a>). David Verri\u00e8re a.k.a. Runmygeek (cliquer ici)<\/a><\/p>\n

Je vous avais dit que le minimalisme \u00e9tait une tendance durable m\u00eame si c’est une tendance de niche et que les grandes marques ne pouvaient ignorer le ph\u00e9nom\u00e8ne au risque de se faire souffler des clients par des petites bo\u00eetes innovantes. Je vous avais aussi annonc\u00e9 la sortie prochaine de la Saucony Hattori et de la New Balance Minimus, de vraies minimalistes. Et c’est finalement Merrell qui a tir\u00e9 le premier et me donne quelque part un peu raison \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Non, non, ils ne m’ont pas consult\u00e9 avant de lancer leur campagne de promotion \ud83d\ude42 Merrell, le grand sp\u00e9cialiste de la chaussure outdoor, non seulement, d\u00e9marre, dans notre pays, la vente d’une gamme compl\u00e8te de chaussures minimalistes, mais surtout met en place une v\u00e9ritable plate-forme internet d’information en langue fran\u00e7aise \u00e0 destination d’un public encore […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,19,4,9],"tags":[628,1472,818,749,461,9879,1540,568],"yoast_head":"\nMerrell croit en l'avenir du minimalisme en France<\/title>\n<meta name=\"description\" content=\"Non, non, ils ne m'ont pas consult\u00e9 avant de lancer leur campagne de promotion :-) Merrell, le grand sp\u00e9cialiste de la chaussure outdoor, non seulement,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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