{"id":11991,"date":"2011-02-19T05:00:41","date_gmt":"2011-02-19T04:00:41","guid":{"rendered":"http:\/\/www.wanarun.net\/blog\/?p=11991"},"modified":"2024-02-19T15:59:56","modified_gmt":"2024-02-19T14:59:56","slug":"a-la-decouverte-des-equipes-de-trail-2-le-team-lafuma","status":"publish","type":"post","link":"https:\/\/www.wanarun.net\/blog\/a-la-decouverte-des-equipes-de-trail-2-le-team-lafuma-11991.html","title":{"rendered":"A la d\u00e9couverte des \u00e9quipes de trail #2 : le team Lafuma"},"content":{"rendered":"

Nous continuons la d\u00e9couverte des \u00e9quipes de trail.<\/p>\n

Apr\u00e8s New Balance \/ BV Sport<\/a>, Virginie Pechon, responsable de la gestion du team de trail en interne chez Lafuma au sein de la direction de la communication, a eu la gentillesse de r\u00e9pondre \u00e0 mes questions.<\/p>\n

Pourquoi la soci\u00e9t\u00e9 Lafuma s’est-elle engag\u00e9e sur le trail ?<\/strong>
\nDepuis plusieurs d\u00e9cennies, Lafuma accompagne les passionn\u00e9s de randonn\u00e9e, de trekking et d\u2019alpinisme qu\u2019ils soient d\u00e9butants, adeptes ou experts. Afin de r\u00e9pondre aux attentes des pratiquants de course en montagne la marque a voulu proposer des produits techniques, respirants et l\u00e9gers, d\u2019o\u00f9 le d\u00e9veloppement de produits Trail.<\/em><\/p>\n

Quelle est la composition de l’\u00e9quipe (pr\u00e9sence sur les courses \u00e0 venir \u2013 liste non exhaustive) ?<\/strong>
\nVirginie Govignon (trail de la vall\u00e9e des lacs, 6000D, CCC, Les Templiers…)
\nKarine Herry (UTMB, Grand Raid de la R\u00e9union…)
\nCorinne Favre (Occitane 6666, Grand Raid de la R\u00e9union…) <\/em><\/p>\n

Guillaume Millet (trail Sainte-Victoire, Oxygen Challenge, Grand Raid de la R\u00e9union…)
\nAntoine Guillon (ultra-trail Tiranges, UTMB, Grand Raid de la R\u00e9union…)
\nJulien Jorro (Andorra Ultra trail Initiatic, CCC, Saint\u00e9Lyon…)
\nRenaud Rouanet (Occitanne 6666, UTMB…)
\nJ\u00e9r\u00f4me Challier (Maxi race Lac d’Annecy, championnat du monde en Irlande, Grand Raid de la R\u00e9union…)
\nMaurizio Scilla \u2028Herv\u00e9 Giraud Sauveur (trail du Ventoux, UTMB, Gapen’Cimes…)
\nPascal Blanc (Verdon Canyon Challenge, UTMB, Grand Raid de la R\u00e9union…)<\/em><\/p>\n

Quels sont les pr\u00e9requis ou les attendus pour recruter ?<\/strong>
\nPas de recrutement en cours actuellement, nous avons d\u00e9j\u00e0 un team de 11 coureurs qui fonctionne tr\u00e8s bien et qui fait de bons r\u00e9sultats sur les grands rendez-vous. Les deux derni\u00e8res recrues (Julien Jorro et Virginie Govignon) \u00e9taient des coureurs montant sur le circuit et ont eu l\u2019opportunit\u00e9 d\u2019int\u00e9grer le team l\u2019an pass\u00e9 suite notamment \u00e0 une 1\u00e8re place sur le Trail de la Dr\u00f4me Lafuma pour Julien Jorro. Virginie Govignon s\u2019est-elle class\u00e9e 3\u00e8me du TTN en 2010.<\/em><\/p>\n

Comment s’organise l’\u00e9quipe pour s’entrainer ?<\/strong>
\nChaque membre du team est ind\u00e9pendant m\u00eame si des sessions d\u2019entrainement<\/a> communes sont organis\u00e9es (lors des rep\u00e9rages de courses par exemple o\u00f9 les athl\u00e8tes se r\u00e9unissent).<\/em><\/p>\n

Un coach est-il pr\u00e9sent pour manager l’\u00e9quipe ?<\/strong>
\nNon, le management du team est fait en interne.<\/em><\/p>\n

Comment se fait le choix des courses ?<\/strong>
\nChaque athl\u00e8te fait son planning en fonction de ses objectifs et des moyens disponibles chez Lafuma pour financer les frais. Les grands rendez-vous sont bien s\u00fbr l\u2019UTMB ou la CCC et le Grand Raid de la R\u00e9union o\u00f9 les athl\u00e8tes Lafuma ont tr\u00e8s souvent eu de beaux r\u00e9sultats.<\/em><\/p>\n

Quelle logistique est mise en place par Lafuma ?<\/strong>
\nPas de logistique particuli\u00e8re, remboursement des frais. Pr\u00e9sence des \u00e9quipes Lafuma sur les courses sponsoris\u00e9es (par exemple Trail de la Dr\u00f4me Lafuma). <\/em><\/p>\n

Quelles sont les ambitions de Lafuma ?<\/strong>
\nTravailler en lien \u00e9troit avec le team d\u2019athl\u00e8tes qui sont avant tout des conseillers techniques pour les \u00e9quipes de d\u00e9veloppement des produits. Ce sont eux qui sugg\u00e8rent, testent, en grandeur nature et sur tous les terrains les produits avant qu\u2019ils ne sortent en collections. Certains de nos produits trails sont le fruit d\u2019une collaboration pr\u00e9cise entre un des athl\u00e8tes et les bureaux d\u2019\u00e9tudes.<\/em><\/p>\n

A noter que Lafuma a actuellement un team de conseillers techniques Raid et un team d\u2019Alpinistes de haut-Niveau tels que Patrick Gabarrou, Christophe Dumarest, Aymeric Clouet, etc..<\/em><\/p>\n

Quelle est la strat\u00e9gie de Lafuma (communication, organisation d’\u00e9preuves, sponsoring…) ?<\/strong>
\nSponsoring du Trail de la Dr\u00f4me comme course montante dans la r\u00e9gion o\u00f9 est implant\u00e9 notre si\u00e8ge social. Suivi et communication autour des teams de trail et de raid. Volont\u00e9 de d\u00e9velopper des produits \u00a0dans ce secteur strat\u00e9gique qui reste encore une niche mais qui se professionnalise de plus en plus.<\/em><\/p>\n

Le site web du team Lafuma<\/a>
\nLa page Facebook Lafuma<\/a>
\nLe site du trail Dr\u00f4me Lafuma<\/a> (17 avril 2011 \u2013 10, 23 et 40 km)<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Nous continuons la d\u00e9couverte des \u00e9quipes de trail. Apr\u00e8s New Balance \/ BV Sport, Virginie Pechon, responsable de la gestion du team de trail en interne chez Lafuma au sein de la direction de la communication, a eu la gentillesse de r\u00e9pondre \u00e0 mes questions. Pourquoi la soci\u00e9t\u00e9 Lafuma s’est-elle engag\u00e9e sur le trail ? […]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[556],"tags":[747],"yoast_head":"\nA la d\u00e9couverte des \u00e9quipes de trail #2 : le team Lafuma<\/title>\n<meta name=\"description\" content=\"Nous continuons la d\u00e9couverte des \u00e9quipes de trail. 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